Brandon B’s viral essentials

Hogwarts dropout Brandon Baum combines Potteresque magic and technical wizardry to create bold, eye-catching content. He began as a director for social media stars, Woody & Kleiny, helping them grow their following to over 25 million across all platforms. Since then Brandon has gone on to build his own devoted audience – racking up 1.5 billion views in just one year – thanks to a mix of mind-blowing special effects, light-hearted comedy, and how-to videos which expose the method behind his madness.